Boho Dresses, Swimwear & Yoga Clothing

After nearly twenty years (!!!), we're back where we belong - bringing Byron Bay's distinctive style to free spirits everywhere.

Our Story

Born in 2004 as a surf clothing label from the sun-drenched shores and laid-back lifestyle of Byron Bay, our collection embodies the natural beauty and creative energy that defines this special corner of Australia. What began as a small beachside boutique has been reimagined for today's modern wanderer.

Our Yoga Collection

Our yoga range is designed for both practice and everyday life, embodying the mindful spirit of Byron Bay. Each piece combines functionality with our signature bohemian aesthetic, capturing that magical Byron Bay spell in wearable form:

• Activewear Sets – Coordinated pieces that transition seamlessly from asana to everyday adventures.
• Yoga Jumpsuits – One-piece wonders that offer freedom of movement and effortless style.
• Yoga Pants – From high-waisted leggings to flowing harem styles, designed for comfort through every pose.
• Yoga Rompers – Playful, practical pieces that combine style with functionality.
• Yoga Sets – Thoughtfully paired tops and bottoms for a cohesive practice experience.
• Yoga Tops – Breathable, flexible options from supportive sports bras to flowing tanks.

What We Offer

Our carefully curated pieces blend comfort with character:

• Swimwear that Works – From high-waisted bikinis to versatile one-pieces and breezy cover-ups, we design swimwear for real bodies and real adventures.
• Effortless Style – Flowy maxi dresses, relaxed jumpsuits, and artfully detailed tops that transition effortlessly from beach to dinner.
• Seasonal Statements – Lightweight kimonos for summer evenings, cosy sweaters and shackets for cooler days, and versatile layers for changing weather.
• Thoughtful Accessories – Distinctive jewellery and practical bags that complement without overwhelming.

Our Approach

We believe clothing should feel as good as it looks. That's why we prioritise:

• Versatile Design – Pieces that can be styled multiple ways and paired with what you already love.
• Thoughtful Selection – Each item carefully chosen to reflect our Byron Bay aesthetic.
• Inclusive Sizing – Because great style belongs to everybody.
• Quality Over Quantity – We focus on pieces you'll reach for again and again.

The 2FOUR8ONE Difference

What separates us from mass-market brands is our authentic connection to place. Each collection draws inspiration from the unique Byron landscape - from the turquoise waters of The Pass to the lush hinterland and golden light that bathes it all.

Our yoga wear embodies this connection, designed for movement and mindfulness with fabrics that honor both your practice and the planet. Whether you're flowing through vinyasas on the beach or meditating in the hinterland, our pieces move with you.

Our selections aren't about following trends; they're about capturing a feeling - that sense of freedom and natural confidence that comes from clothing that truly suits you.

How to Shop

We've kept our site simple and intuitive. Browse by category or explore our curated edits:

• Beach Day Edit – Everything you need for a day by the water
• Festival Ready – Expressive pieces built for dancing and adventure
• Byron Basics – Everyday essentials with our signature touch
• Sunset to Starlight – Elevated styles for evening gatherings
• Yoga Practice – Functional pieces for your mindful movement journey

Yoga Practice Essentials

Our yoga collection focuses on pieces that support your practice while expressing your personal style:

• Breathable Fabrics – Materials that move with you through even the most challenging poses
• Thoughtful Details – Strategic support, hidden pockets, and adjustable features
• Byron-Inspired Palette – Earth tones and ocean hues that ground your practice
• Practice to Street – Designs that transition seamlessly from yoga to everyday life

Our Promise

When you purchase from us, you're not just buying a garment - you're investing in a piece with purpose, designed to become a favourite that travels with you through seasons and memories.

We understand that shopping online means trusting us with both your money and your self-expression. We honour that trust by offering:

• Detailed sizing guidance
• Clear, accurate product photography
• Prompt, helpful customer service
• Simple returns when something isn't right
• Free shipping on Australian orders over AUD139