Lifestyle and Street Wear

2481 represents the lifestyle label, combining the aphorism "Be who you wanna be" and is created by us, bringing together the mix of fashion, music, art, water and a slice of our relaxed Australian lifestyle! Surrounded by one of the most amazing coastlines in the world,we here in Byron Bay blend our culture, trends, festivals and lifestyle which inspires our artists to create the label we have today.

Our team here at 2481 consists of surfers, skaters, sportspeople, musicians and djs who ultimately embrace and inspire to become the individuals they are today.

With pressure in our political world, we believe it is imperative not to waste any time and leaves only one option, "Be who you wanna be!!"