Surf Clothing
Surf Clothing: Boho Chic from Byron Bay
After nearly twenty years, we're back where we belong—sharing Byron Bay's distinctive boho-chic style with free spirits everywhere. Surf clothing isn't merely about looking good on the beach; it's about capturing the essence of a lifestyle steeped in freedom, creativity, and the effortless elegance born from the sun-drenched shores of Byron Bay.
Born in 2004, our story began with a modest beachside boutique that quickly became beloved for its blend of comfort, character, and authentic style. Today, reimagined for modern wanderers, our collections remain rooted in the unique energy and natural beauty of Byron Bay, a special corner of Australia known for its turquoise waters, lush hinterlands, and golden sunsets.
What sets our surf clothing apart is its thoughtful design, crafted to complement the adventurous yet relaxed lifestyle. Our carefully curated pieces merge functionality with bohemian flair, ensuring every item feels as good as it looks. Whether you're hitting the waves, lounging by the shore, or dancing under festival lights, our clothing transitions effortlessly through every moment.
Our swimwear line reflects this commitment, designed for real bodies and real adventures. From flattering high-waisted bikinis and versatile one-piece swimsuits to breezy, beach-ready cover-ups, each piece supports and celebrates individuality, encouraging confidence and ease both in and out of the water.
Flowy maxi dresses, relaxed jumpsuits, and artfully detailed tops make up our effortless style collection. These items seamlessly transition from daytime beach lounging to chic evening outings. Complementing these staples are seasonal statements like lightweight kimonos perfect for warm summer evenings and cosy sweaters or stylish shackets ideal for cooler days. The versatile layering options ensure you're prepared for Byron Bay’s famously changeable weather.
Accessories complete the boho-chic look. Our thoughtfully selected jewellery pieces and practical yet distinctive bags add a finishing touch without overwhelming your personal style. Each accessory enhances your natural beauty and complements your favourite wardrobe staples.
Our approach to surf clothing prioritises versatility and mindful selection. Every piece is chosen for its ability to be styled multiple ways, ensuring it pairs seamlessly with items you already own and love. We focus on inclusive sizing, reflecting our belief that great style belongs to everyone. Above all, we champion quality over quantity, providing garments you'll cherish season after season.
What differentiates 2FOUR8ONE from mass-market brands is our authentic connection to Byron Bay. Inspired by iconic locations like The Pass’s crystal-clear waters, rolling green hinterlands, and the golden hour glow, each collection aims not to follow fleeting trends but rather to capture a timeless feeling—a sense of freedom, authenticity, and confidence.
Shopping with us is designed to be simple, intuitive, and enjoyable. Our online store offers carefully curated edits like our Beach Day Edit for perfect seaside style, Festival Ready outfits ideal for expressive adventures, Byron Basics providing everyday essentials infused with our signature aesthetic, and Sunset to Starlight styles for elevated evening gatherings.
We understand the trust involved in shopping online, which is why we commit to detailed sizing guidance, clear and accurate product photography, prompt customer support, and straightforward returns. Plus, we proudly offer free shipping on Australian orders over $139, making it easier than ever to embrace our unique Byron Bay style.
At 2FOUR8ONE, each piece you purchase is more than just clothing—it's an investment in a lifestyle, designed to become a beloved favourite that journeys with you through countless memories. Welcome back to where it all began. Welcome to a style that celebrates who you truly are.
Welcome to 2FOUR8ONE. We've been waiting for you.
